Is your organization Social Media ready to compete in the future?

Social Media has changed the way businesses do business and reshaped the way organizations interact with, engage with, and deliver service to their customers. In today’s digitally connected world, social media is the tool that provides the vision and intelligence to digitally transform your organization at scale.

Take a look at the below given social media maturity model to analyze your organization’s social media positioning. The spectrum of capabilities can give you a first good analysis of how you are performing. This can then serve as a framework to review your strategy and align your social media engagement path to your business goals.

Social Media framework

Level: Baseline

Level: Evolving

Level: Commanding

 

The content posted via social media tools like CoPs, blogs etc., is uncoordinated and unscheduled.

Strategy exists for using social tools to share information but is followed loosely.

 

Collaboration strategy defined for posting relevant information as per the defined schedule.

 

Content posted is not relevant to the CoP / theme purpose.

Information is sometimes linked to the CoP theme / purpose.

The content links back to the CoPs and collaboration tools.

 

Posts do not receive much reaction from the audience. Comments are responded on ad-hoc basis.

There is lack of engagement and, but comments and questions are responded in timely manner.

Well defined strategy for monitoring feeds and responding to comments and questions.

 

Analytics is not pulled on regular basis or monitored to upgrade social media strategy

Analytics are being measured on regular basis.

 

Analytics are regularly analyzed to understand key trends and use the studies to continuously update to the social content and outreach.




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