How Ideation leads to Innovation
Albert Einstein, once said, "If at first the idea is not absurd, then there is no hope for it." Ideation is the process where individuals come together in different settings like brainstorming and brainwriting sessions to generate and develop ideas and solutions to specific business challenges or goals. The core purpose of these sessions is to generate a large quantity of ideas that can be later filtered down and zeroed down to most innovative and relevant ones. During ideation sessions, no ideas are considered bad ideas. The aim is to encourage everyone to contribute with their novel ideas without the fear of criticism and rejection. Focus during these sessions is gather as many ideas as possible – technical feasible or not. They are later filtered for relevancy and how they can mesh to create value and impact. Let us see below how to conduct these sessions to p rovide enhanced value to organizations, build competitive edge, and foster innovation. Setting up Ideation ...